What do you want to achieve with your social media presence? More sales? More brand awareness? Better customer service? We’re here to put strategies in place that will drive results.
Social media management is the process of creating and publishing content across social media channels in order to achieve specific marketing goals. While the goals of social media management will vary from business to business, we know that the common goal for all businesses is to reach their intended target to: sell products, increase brand awareness, drive website traffic, and generate leads.
An effective social media management strategy begins with understanding which platforms your target audience is using. We use several online tools that help us understand what demographics are using certain social media platforms. Millennials are the largest group of online shoppers in the US and the largest group to likely buy name brand products. In fact, nearly 90% of millennial internet users say they are likely to follow a brand on social media, and over 60% say they have made a purchase after seeing a brand’s post on social media. Once we understand the target audience demographics, we can begin creating engaging content that speaks to their needs and interests. In addition to creating great content, it’s also important to be active in conversations and respond to comments and questions in a timely manner.